SEO Considerations during CMS Implementation

Make it easy to link to your site

One of my monthly maintenance tasks for my client's websites is doing a quick linkcheck. I've been coming across a number of issues with links to external sites. My client's create links to sites that are relevant to their visitors and the links provide additional information to their visitors, I encourage them to check any links created to make sure they work, which they do - all good and dandy. How come my linkcheck still shows up loads of broken links?

Because the sites linked to aren't implemented properly. An example: the client linked to a page in the news section of a site with multiple languages. The link check showed up an error. I visit the site to find out what's wrong with the link and see a 404 page not found in Russian (go ahead and try it yourself). So I click on the English flag and go to the news section again. Turns out the page does exist and works, but only after visiting the English homepage first. I do some more experimenting and add try adding en/ to the URL http://www.sgp.uz/en/news/161 (as that works in mosts sites) and presto it works even without visiting the homepage.

Sites interlinking are one of the building blocks of the internet and a major factor with search engines. I would therefore assume that you would make it easy for visitors to link to your site.

Lesson learned: do not require cookies for navigation through your website as search engines do not accept cookies and links to your pages may not work!

Post your comment

Posting comments has been disabled.

Comments

No one has commented on this page yet.

RSS feed for comments on this page | RSS feed for all comments